Pretty Pink Parts™ is a division of Le Reve Aesthetics LLC.

 We have the industry knowledge to help grow your business! 

Although intimate skin lightening has been trending recently, We have specialized in this treatment for well over a decade.

 Athena Madrid, owner of the renowned aesthetic clinic Le Reve Skincare, has been a trailblazer in the aesthetic industry for over a decade. Alongside her venture with Le Reve Skincare, Athena is the mastermind behind Pretty Pink Parts, a pioneering brand focused on intimate skin lightening. With more than 10 years of experience in the beauty industry, Athena has been a leader in this specialized service long before it gained widespread recognition in the aesthetic world.   Athena's journey began in 2010 when she started her career as an esthetician, laying the groundwork for her expertise in skincare and wellness. Drawing inspiration from her early days in the industry, where she built her clientele from female entertainers who were her coworkers while working as a cocktail server at a local gentleman's club, Athena noticed a significant demand for intimate lightening services. Recognizing this growing need, she enrolled in cosmetic formulation school and combined her professional ingredient knowledge and unwavering dedication to meet this unfulfilled demand for a professional treatment product.  In a significant moment in 2018, Athena's vision came to life with the launch of Pretty Pink Parts intimate skin-lightening products. This milestone was achieved through a collaboration with an experienced chemist with over 8 years of cosmetic formulation expertise.   The brand made a splash at the prestigious International Esthetic Spa Conference in Las Vegas in 2023, captivating the industry with its innovative approach and high-quality products.  

 Intimate skin lightening treatment, once considered taboo and associated mainly with exotic entertainers, has undergone a significant transformation in societal perception. It is now sought after by many individuals of all genders due to various factors such as hormones, friction, medication, and more.

Committed to ensuring consumer safety and satisfaction, Pretty Pink Parts™ operates from an FDA-compliant formulation facility that strictly follows Good Manufacturing Practices (GMP) standards. By upholding a strong dedication to excellence and innovation, the company continues to set new benchmarks in the beauty industry.  Situated in Albuquerque, NM, Pretty Pink Parts embodies a seamless fusion of artistry, science, and a relentless commitment to providing top-notch skincare solutions.